Let's talk for a second. Just the two of us.
Why are we here?
We're not here for the money. We're resourceful enough that we could initiate our own ventures and create revenue out of thin air if we so chose. Furthermore, there certainly are better paying jobs out there to be had, if it were the case that our happiness could be bought.
We're not here to hawk product either. Any marketing guru knows that the product itself is the last thing you'd try to sell to the public. We're selling an emotion; a state of mind. We're prying open a million consumers' heads to find out why they behave the way they do, supplying us with the ingredients to cook up a hypnotic concoction known as brand awareness.
And that is why we're here. We're here because we love to herd that unruliest and least predictable of cattle... the consumer. It is the challenge we embrace. A client can write a check, and a colleague can give a pat on the back, but what no outsider can grasp is the notion that our satisfaction stems not from the reward at the end of the day, but from the challenge at the beginning.