Education:
The Pennsylvania State University.
BA: Multimedia Design. Graduated 2004.
Recent Experience:
Internet Marketing Consultant
(Freelance)
Home/Mobile Office
February 2008 - Present
- Internet Marketing and Process Consultant to automotive dealers, providing a wide spectrum of solutions (search marketing, social media, web site and custom application development, blog publishing, lead management, personnel and budget analysis, and business model re-invention) for dealers seeking increased Internet opportunities
Internet Director
JeIMAC Auto Group
Paramus, NJ
July 2006 - January 2008
- Increased lead generation by 115% and Internet-attributed
sales by 140%, while decreasing budget by 15%
- Implemented SEO/SEM strategies at zero additional cost,
resulting in significant gains in search engine presence
- Redesigned seven dealer web sites with web standards,
increasing site traffic by an average of 120%
- Published one of the first B2C dealer blogs in the industry, eventually generating 2,500 visitors per month on zero marketing expense
- Created Special Finance PPC campaigns to reduce unit cost-per-sale by 40%
- Proposed and implemented a unique business plan,
fully integrating several previously isolated departments
- Proposed and implemented company-wide CRM practices
- Managed company-wide business development center
Web Strategist
Prestige Motors
Paramus, NJ
July 2004 - July 2006
- Implemented white-hat SEO strategies yielding results
believed to be unrivaled in the automotive retail industry at the time
- Internalized dealer web site network at a 67% savings while
implementing industry-first CSS layouts and accessibility standards
- Served as single point of contact for web and print
advertising strategy and pre-production at MINI dealership
- Developed accessible HTML-based email marketing templates for maximum advertising penetration
- Maintained several PPC campaigns
Portfolios:
View individual portfolios below. Note that the Photoshop portfolio requires you to enter your login information; if you were provided a password, enter it there.
Miscellanea:
Co-founder of DealerDex.com
Developer/Author of a 9rules blog
Founding member of a social network for musicians
Over nine years of digital media/search marketing experience
Published or featured in the following media sources:
References:
View references here if you have been given a password. Otherwise, available upon request.
